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We're breaking the rules to talk about the sequel to Fight Club.
USC's Therese Wilbur lays out a yearly calendar of marketing events
The domesticity mogul doesn't know what "GOOP" means.
New metrics can measure whether we are looking at and engaging with online ads.
Lego and Shell are strange bedfellows, but they're far from the strangest.
Public parks are trying to get people away from screens and into the community.
Companies can use your mobile location data to learn what you do and what you buy.
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Zac Bissonnette and Marketplace's Stacey Vanek Smith wrap up the week's news.
How will Wal-Mart's socially-responsible initiatives fit with its corporate goals?