FBI-themed bar food and drinks are just part of the plan to monetize the political drama.

Cinemas are focusing on younger customers with rainbow-colored chairs, esports auditoriums and play gyms.

But like all movies, good word of the mouth is the best marketing of all.

The industry is catering to a growing demographic of riders.

Spotify launched an ad campaign titled "Thanks 2016, It's Been Weird."

Got Milk? Beef: It’s What’s for Dinner. The Incredible, Edible Egg. All of these advertising slogans have something in common: they were created by marketing groups, overseen by the U.S. Department of Agriculture and funded by fees collected from farmers. Now you can add another slogan to the list: “It’s Christmas. Keep it Real.” It […]

Joe Gagliese used to manage Vine stars, now he manages Facebook, Instagram and YouTube stars. We asked him what's next.

The Netflix marketing push for the revived TV series shows how long a shelf life a show can have.

McDonald's new ad agency will be paid according to how much business increases.

The brickmaker puts the brakes on growth after global demand outstrips supply.