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When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Tennis superstar flirts with ridiculous name change, decides against it — and reaps the PR benefits.
Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
On this Independence Day, we check in on our "national brand."
