As ads shrink to fit our mobile screens, are they still effective?

Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.

Did you spot any sales using presidents to hawk their wares? Ever wonder if that's… legal?

Space is becoming a popular theme for advertisers.

A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.

The Obama administration is using #My2K to raise awareness about middle-class tax increases.

Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.

Companies walk a fine line between compassion and commercialism when it comes to disasters.

From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.

The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.