A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?

You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.

The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.

In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.

Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.

Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.

There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.

The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.

The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.

An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering — why?