Rebranding can be risky, but Annie Lang Hartman, owner of Compass Paper thinks it’s “definitely going to be worth it.”

Raise prices? Order more inventory, or less? Business owners describe how they’re dealing with dramatic changes in market conditions.

Small business owners are to grappling with staffing shortages, supply chain issues and higher costs.

Myroslav Serhijchuk, owner of the Delta gift shop in Chicago’s Ukrainian Village, says he’s “trying to do everything possible” to support Ukraine.

Irene Kesselman, owner of Ali Cat Toys, said her store’s inventory is high leading up to Easter — partly because she wants to avoid future inflation.

Brian Taylor wants to travel to all 50 states and groom more than 10,000 dogs.

David Monson, owner of a sled dog kennel, says racing in Alaska’s wilderness is “a magical experience.”

Mayly Tao’s story is one familiar to many children of immigrants who see opportunity beyond their parents’ storefronts.

In-store purchases of clothes and accessories rose 21.9% from last year. Small businesses stand to benefit if they can attract once-cautious shoppers.

And they’re passing the cost on to their customers.