Customers are more likely to buy luxury goods from rude, snooty, or aloof salespeople.

A research team working at the University of Barcelona has found that when adults are represented by child avatars in a virtual world, they act more like children.

Those pieces of paper we call cash only have value because we all believe they do. So, why does our collective faith in money actually work?

A psychiatrist in England is using digital avatars — almost like characters in a video game — to help people with schizophrenia put a face to the voices in their heads.

A new book explores how our environment — everything from colors to music to weather — affects our decision-making.

One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.

Sure, we all like to hear compliments. But if you’re truly looking to get better at something, criticism is what will get you there.

In Connecticut today, people are heading back to work after Friday's tragic shooting in Newtown.

Those who earn $50,000 to $75,000 donate about eight percent of their discretionary income. That's twice as much — percentage-wise — as those making above $200,000.