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This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping “top of mind” with customers.
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
The answer might depend on how much advertisers spend, and where they spend it.
Apple’s privacy feature requires apps that track users’ web activities to get their express permission before doing so.
Brands are having to rethink how to get home viewers’ attention.
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Political ads have been relentless on Georgia airwaves leading up to the Jan. 5 Senate elections.
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.