Messages focus on offering savings and a good deal, says Ad Age’s Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.

There’s a reason your favorite team’s game is scheduled for 4:07 on the dot.

While ad revenue growth is slowing down, experts don’t see a decline coming.

When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.

The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.

“Celebrities are rich for reasons having nothing to do with their crypto investments,” says Vox’s Emily Stewart.

Digital advertising suffers from supply chain and inflation issues too.

What’s the message for brands when the stuff they’re selling is either not available or more expensive?

Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.

Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.