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McDonald's new ad agency will be paid according to how much business increases.
The new guy is a lot like the old guy, but younger and bilingual.
Antonio García Martínez created Facebook Exchange, an ad generator that saved the company post-IPO.
Why streaming entire TV seasons at a time is so valuable.
NBC will reduce commercials in a bid to keep viewers from watching on new media platforms that let them skip the ads altogether.
This is not an April Fool's Day post.
Here are the numbers we're reading and watching for Monday.
The network will feature "bonus" content on a few shows Monday night — with a catch.
The network has to deliver viewers for advertisers, even without the candidate
Ad companies are more interested in what you search on Google and Facebook.
