As breaking into the middle class becomes harder, car companies are finding new ways to attract an expanding base of less-affluent consumers. They're offering more small car models with better features than ever before.
When it comes to cars, there are brands for rich people — Mercedes, Audi, BMW — and there are cars for people of more modest means — Chevys, Fords, Toyotas. But just as many people at the bottom of the income ladder buy Jeeps as people at the top.
Lisa Prevost's new book, 'Snob Zones: Fear, Prejudice, and Real Estate,' looks at towns that have used zoning laws to keep low- and middle-income families out, in favor of the rich moving in.
