Louis Black, co-founder of SXSW, offers a primer on what to expect.

Dell CEO Michael Dell tells Marketplace his plans to meet future demand. And getting ready for the next unemployment report.

Teams of designers, coders, and tech enthusiasts are making their way to SXSW via bus, and along the way, they're building the next great startups

They try so hard to lure you in

Which SXSW panel should you attend: "Your Mystery Barge is your Brand" or "Tacos Are Dead, Long Live Tacos?"

Twitter and Facebook were used by millions in the New York area to stay connected during Superstorm Sandy. But online disaster communication and preparedness isn't limited to social networking sites. Many entrepreneurs are trying to build platforms to stay informed during crises — platforms that could be used outside of a disaster to market products.

SXSW isn't just about music and tech. It's about money. Millions in venture-capital funds are sloshing around the conference in Austin, looking for start-ups to call home.

The "Homeless Hotspots" program unveiled at South by Southwest has ignited both outrage and support. But participants in the Front Steps homeless shelter say it's a beneficial program.

Having your tech chops may be more important than being able to play "Stairway."

The South by Southwest festival in Austin, Texas, is famous for its music. It is also a film and technology event, worth tens of millions of dollars.