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Sports content “drives eyeballs,” and advertisers know it.
Streaming services are a relatively new territory for political advertising regulation.
A $15-a-month subscription may be more attractive than dropping $500 on a console.
CNN and ESPN are looking at more streaming in their futures.
Streaming services changed the way people watched TV. Now they’re changing the way ratings agencies like Nielsen count viewers.
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
Among other things, Hollywood writers are concerned about the potential of artificial intelligence to displace workers.
Leaders at Disney, which owns ESPN, say it’s an inevitability that the cable channel will migrate to streaming. Such a move would shake up the cable industry.
The delayed “Love Is Blind” reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren’t live.
Since Fox bought the ad-supported streaming service in 2020, growth has been like a “rocket ship,” says Tubi CEO Farhad Massoudi.