Since Fox bought the ad-supported streaming service in 2020, growth has been like a “rocket ship,” says Tubi CEO Farhad Massoudi.

Dozens of original shows and films have been erased from streaming platforms. Some companies can receive tax breaks by nixing content.

According to research from Oxford Economics, streaming customers have a lot to be grumpy about.

“This battle that the big streamers are undertaking … it could turn into a bloody battle, and there could be victims of it,” said NYU professor Luis Cabral.

Streaming platforms are experimenting with different subscription models, advertising strategies and even partnerships with competitors.

In July, people spent more time streaming than watching cable TV for the first time. But streaming firms still have obstacles ahead.

Disney’s streaming service has price and structural advantages, analysts say.

Selling ads and spacing out episodes for shows are a couple of methods the service is trying.

Broadcasters are navigating the transition from an audience raised on cable to an audience raised on TikTok.

Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.