Social media platforms that bring people together IRL can help. Those that privilege one-way communication from influencers to followers may make matters worse.

Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.

Some small firms can’t afford not to advertise.

“It has become so easy,” said Samad Abdulai, owner of C3 Laundry Services.

Many of the videos show creators reacting to a filter that generates a random answer to questions like “What Disney princess are you?”

While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 

Looking for a Twitter alternative, over a million people have recently signed up for Mastodon, a non-profit open source social media service.

LinkedIn has shifted from a buttoned-up career-driven site to content creation and, sometimes, oversharing. Lora Kelley of The New York Times explains the changes.

The unfiltered, spontaneous nature of BeReal runs counter to how brands use social media, says reporter Chris Stokel-Walker.

Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.