The biggest sports teams are fashion brands in their own right, with people all around the world wearing merch from the likes of the New York Yankees. But how can a team tap into that market when it isn’t even fully pro?

Ben Chehebar is trying to challenge industry giants like Nike and Adidas with his soccer brand Eleven. But bringing a design to life has been full of trial and error.

English Premier League fans bet on their favorite teams even against the odds, highlighting the role of emotion rather than rationality.

The U.S. league’s fans are in-demand among advertisers.

The owner of Everton soccer club in England’s Premier League has agreed to sell the Liverpool-based team to a Miami-based investment group.

Jon-Paul Wheatley is combining his lifelong love of soccer with his pandemic hobby of crafting leather. He’s documenting it all online.

Knee injuries and concussions are more likely in the women’s game. That may be because its equipment and training regimens are designed for men.

FIFA sold media rights separately for the women’s and men’s tournaments this year, boosting the revenue potential for players and teams.

Tech giant Apple will reportedly give Lionel Messi a cut of streaming revenue as part of the Argentine soccer star’s MLS contract.

The best way to approach a penalty shootout during the World Cup? A mixed strategy.