It’s targeting Target.

The retailer can only raise prices so much — households that earn less than $35,000 a year account for 60% of its sales.

“If you don’t have any idea when or why a price might change, it creates a sense of urgency and a sense of scarcity,” says Amanda Mull at Bloomberg.

Chains that offer sales for members don’t just bring in customers. They also get valuable data for better-targeted advertising.

As you might expect, it’s hard to say.

Wholesalers supply both retailers and manufacturers.

Target and Walmart are among the outlets competing for the dollars of consumers who may have reached the limit of what they will pay.

Meanwhile, its competitors are doing pretty well, including Walmart, where groceries account for 60% of sales.

There’s news that department store chain Nordstrom is looking to go private, after a previous attempt failed.

Selling ads on e-commerce sites is a $50 billion industry. Amazon dominates retail media, taking in about 75% of ad dollars.