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New CEO Steve Easterbrook has a lot on his plate — but can McDonald's be saved?
People are forgoing diet foods and turning to counseling instead.
The chain hopes to get back on track by letting customers design their own pies.
An industry group wants to reclaim a term from opponents of oil drilling.
People like what's in the Common Core much better when it's not called "Common Core."
Alcoa's bid to brand itself an "innovation powerhouse" recalls its roots.
Many would say that the unveiling of Obamacare has been one of the worst product launches in history.
It's about the fizz, the grip, the masculine appeal, say beverage analysts
