The name Edwin Land may mean nothing to you, but to Steve Jobs he's a hero.

One company you wouldn't necessarily expect to be at a giant conference about the technology of the future: Polaroid. But the company has been around for 75 years, says CEO Scott Hardy, and it plans to be just as relevant now as it was when it was making goggles for World War II fighter pilots.

Talking to the mom who gave her teenage son an 18-point contract along with his new iPhone, with guidelines like 'don't use it to deceive others.'

We all scoffed when it was announced that pop entity Lady Gaga had been named as a creative director at Minnesota-based Polaroid. Personally, while…