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Streaming services changed the way people watched TV. Now they’re changing the way ratings agencies like Nielsen count viewers.
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
Nielsen will measure 'buzz' about TV programs with data from Facebook
How social media goes hand-in-hand with TV ratings
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Nielsen plans to release audience data for streaming television.
The television ratings company has been reporting incorrect ratings for the past six months.
They don’t pay for your eyeballs if you watch Scandal on Day Four.
Nielsen starts measuring conversations about TV shows on the social networking site.
Nielsen, the counter of all things media, will start counting TV viewership on tablets and smartphones in fall 2014.