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Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
The delayed “Love Is Blind” reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren’t live.
The ambient streaming library is meant to keep you from unsubscribing when the prestige dramas end, says Charles Schreger of NYU.
With growth tapering in the U.S., American streaming giants are tapping into growing European markets in countries like France.
The consumer isn’t likely to see higher costs, but telecom companies say that Big Tech should pay its fair share.
“This battle that the big streamers are undertaking … it could turn into a bloody battle, and there could be victims of it,” said NYU professor Luis Cabral.
Netflix may be moving away from spending lavishly on talent to build its brand, but the demand for the content is still there.
In July, people spent more time streaming than watching cable TV for the first time. But streaming firms still have obstacles ahead.