A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.

Messages focus on offering savings and a good deal, says Ad Age’s Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.

Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.

When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.

Grocery stores play on our sense of nostalgia with older music, and strategically placed items may trigger impulse buys, experts say.

“One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos,” says Bloomberg report Claire Ballentine.

Digital advertising suffers from supply chain and inflation issues too.

What’s the message for brands when the stuff they’re selling is either not available or more expensive?

Compensation in the influencer space is like the “wild, Wild West,” says LaToya Shambo of Black Girl Digital. Her company wants to change that.

One fast food business says rising grocery prices give it a reason to focus ads on cost.