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The origins of the IRS logo
LPETTET/Getty Images
For $197,000, in today’s dollars, a design firm revamped IRS tax forms in the ‘60s. That included the creation of a new symbol representing an eagle.
The strategy behind sonic logos, like Netflix’s startup chime
Mario Tama via Getty Images
Sound has a “powerful ability to prime your brain for what’s coming,” said Dallas Taylor, host of a podcast about sound.
Yahoo: New logo, same as the old?
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
‘Old-fashioned’ has lost its chic for Wendy’s
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Michigan trademark case questions who owns the road
Adam Allington
In northern Michigan, there's a fight over a trademark on the sign for the iconic and beautiful M-22 — a state highway that loops through the Leelanau Peninsula.
Ford finds a market beyond cars
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
NBC Universal changes its logo as Comcast takes the helm
Cable giant Comcast Corp. takes over NBC Universal today, or rather NBCUniversal – at least according to the new purple logo. The space, the…
Starbucks serves up new logo, ditches ‘coffee’
Starbucks unveiled a new logo this week that features its trademark Siren front and center, and sheds the words "coffee" and "Starbucks." The new…
Gap’s design blunder and what to do with all those leftover vuvuzelas
Out with the new, in with the old. Gap does about face on logo redesign. These final notes today. Gap has dumped it's new logo. In other news, d…

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