Sports content “drives eyeballs,” and advertisers know it.

With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.

Leaders at Disney, which owns ESPN, say it’s an inevitability that the cable channel will migrate to streaming. Such a move would shake up the cable industry.

Would you spend hours watching someone play video games? NBC and Intel are betting that you would.

What will the big three do?