Charge cards have become an important piece of the bottom line for department stores, including Nordstrom, Macy’s and Kohl’s.

The move is part of the company’s push to expand internationally. Critics says add-on fees hurt their budget.

The move is part of the White House effort to get rid of “junk fees” for consumers. Cable TV is already struggling with defections.

“It would be much better for consumers to just know how much everything was going to cost us right off the bat,” says Emily Stewart of Vox.