Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.

The ambient streaming library is meant to keep you from unsubscribing when the prestige dramas end, says Charles Schreger of NYU.

Dozens of original shows and films have been erased from streaming platforms. Some companies can receive tax breaks by nixing content.

“This battle that the big streamers are undertaking … it could turn into a bloody battle, and there could be victims of it,” said NYU professor Luis Cabral.

Streaming platforms are experimenting with different subscription models, advertising strategies and even partnerships with competitors.

Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.

Big deals for theatrical releases and team sports are upping the competition for audiences.

The majority of revenue doesn’t come from the product itself.

A tentative new Writers Guild contract deals with the thorny issue of residuals from streamed content.