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“Growth, as they say, eats cash,” said Christine Herron, co-founder of Achieve Sports in Aurora, Colorado.
With people returning to physical gyms, Jeff Witherspoon, CEO of E2M Fitness, says doctors’ advice to patients is boosting his service.
The usual New Year’s resolution bump in the workout business may fizzle with the quick spread of the variant.
People are “ready willing and able to work out,” a personal trainer says. Makers of at-home exercise gear expect growth to continue.
With stay-at-home orders, Peloton sales and subscriptions grew and grew, topping a million.
The pandemic is reshaping how, and where, we get exercise. Many gyms are out, exercise apps are in.
The story of one U.S. gym chain illustrates the perils of this type of bankruptcy for consumers.