In the corporate sense, “goodwill” is a certain je ne sais quoi — those hard-to-pin down assets above and beyond what is more easily identifiable.

Goodwill is reporting a spike in donations.

Amazon and other retailers have teamed up with Goodwill for a donation program

The thrift store bets online bidding can up its revenue.

And why is Yahoo writing off such a huge hunk of its Tumblr acquisition?

Goodwill reads like an afterthought in a company's annual report. But it's often the most important component of a company's operation, as Sr. Producer Paddy Hirsch explains.