The Olympics is big business for brands — and this year, it’s not just giants like Adidas and Nike whose uniforms will be worn by competitors.

In the first installment of our series “My Analog Life,” a landscape architect reminisces about drafting by hand.

The gown, with its graphic print, shows the former first lady's "intelligence, her realness," says Michelle Smith.

How social media is changing the business of fashion and why some big brands are struggling to keep up.