Helping your kids to stand out in the eyes a college admissions officer takes a lot — usually that means a lot of money. But before you spend beaucoup bucks on private tutors and athletic coaching, do a quick cost-benefit analysis of whether those investments will really pay off.

Trying to give your children an advantage in growing up makes consuming a competition. When everyone has a tutor, a trainer or a special baseball bat, you can't help but keep up.

We all want our kids to get into the best colleges they can. Some families take extra measures and spend extra money in pursuit of an edge.

Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.

Pediatric dentistry is the fastest-growing dental specialty, as rising demand by parents makes it lucrative–and the kids make it fun.

The FTC is concerned about the data being collected through the mobile apps kids play with.

With childcare costs on the rise, it may be more affordable for some parents to stay home with the kids. But there are hidden costs.

NYC, you are the worst offender. In Wisconsin, on the other hand, kids apparently get by in hand-me-downs, playing with discarded pieces of string.

There's no way to estimate the returns on a hug from your son or an afternoon of baking cookies with your brood, but the USDA was able to estimate how much a child takes out of your bank account.

The search for your soulmate and the perfect babysitter have some surprising parallels.