Branding is about logos and slogans, yes – but it's also about scent.

A list of favorite brands of fathers confirms every male stereotype.

Xerox. Aspirin. Cellophane. Escalator.

New media once again upends traditional media.

Dove's most recent ad campaign has been called "patronizing" and "hypocritical".

A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.

Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.

Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.

A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.

On this Independence Day, we check in on our "national brand."