When it comes to crisis management, one expert says apologies and promises are not enough

Why? Because it’s one of the few television shows advertisers are pretty sure all kinds of people will show up for. Click the audio player above to hear the full story. 

An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]

Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online clicks to in-store buys. Good for Google, which may be able to sell more search […]