Advertisers are using people not having enough money for some things — college, a house — to encourage them to spend on other things — chicken wings, anybody?
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
“In the past, we’ve studied social media ads as if they’re just like a billboard or a print magazine ad when they’re not,” said advertising professor Matthew Pittman. “You’re seeing an ad from any number of sources.”