Volkswagen wants to sell 800,000 cars and trucks a year in the U.S. by 2018. That's an ambitious goal: it's more than twice what German automaker sells here today.
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.