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Many factors led to Silicon Valley Bank’s collapse, but content creator Kyla Scanlon says “social media risk” accelerated the slide.
Canada and the EU, too.
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
Clipping coupons may be largely digital now, but the deals are still out there. Kayla Burk is teaching a younger generation how to use them.
Part of the reason: Social media platforms like TikTok are changing the way we shop online.
The competition with TikTok may be less about dethroning the app and more about becoming its replacement, says Axios reporter Sara Fischer.
Erika Thompson owns Texas Bee Works, a beekeeping and bee removal company. Like other small businesses, inflation is adding new challenges.
Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
Some creators who depend on the app for their livelihoods may have to adapt their marketing methods.