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Campaigns have access to more data about potential voters than ever and can deliver ads based on microtargeting technology.
The answer might depend on how much advertisers spend, and where they spend it.
More people are at home watching, but there’s a lot of uncertainty about the future of TV programming.
It starts with replacing old ads that seem cringeworthy under quarantine.
Consumers want their brands to take an authentic stand and do right by society.
Spending on gubernatorial races is higher than on Senate contests.
NBC has moved the Emmys from Sunday to Monday… and the reason is all economics.
A wireless Internet-connected device that can block any TV ads — will it change television?
