Here are the stories we're reading and numbers we're watching Friday.

Self-driving cars are the Next Big Thing, but they face several road blocks.

Dating coaches update wardrobes, make reservations and even buy new hand towels.

New York Times reporter Farhad Manjoo says Google knows diversifying is good biz.

Lizzie O’Leary talks with Marketplace Tech host Ben Johnson about the future of start-ups.

One of the perks of working in Silicon Valley can be choosing your own title.

In which direct democracy shoots itself in the foot.

What are Silicon Valley interns doing to be making 5 to 7 grand a month?

The tech start-up scene in Oakland is distinguishing itself with diversity.

Looking at this week's numbers, HBO's show about techies looks good and might even survive the fears that it doesn't feature enough women.