Tag
The company pointed to a “challenging macroeconomic environment.”
Recreational vehicle sales cratered in 2023 after a pandemic boost. Shipments are on track to be up 10% this year compared to last.
Sales of these expensive vehicles peaked in 2021, decelerated by more than 50% last year, and are starting to turn up again. That can tell us something about the economy overall.
Shipments of new vehicles are down over 50% since their pandemic highs as the industry heads into summer.
Over the summer, many people didn’t go on vacation and stay in hotels. Instead, they bought RVs.
They wanted to save money and live more simply. Then came quarantine.
As rents rise in the city, some people seek out cheaper alternatives like RVs.
“The unofficial economic indicator,” reports earnings tomorrow. Winnebago is selling RVs to older folks (duh) but also to thirtysomethings.
The mobile home industry had its heyday 15 years ago. Since then, sales have fallen by about 90 percent.