Olympics 2012

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How much is that Olympic medal worth?
The sports blog Deadspin cross-referenced current prices on precious metals exchanges with Olympic hardware.
London Olympics’ brand exclusion zone rankles some
'Brand police' on the look out for ads near Olympic Park that aren't official sponsors.
Sponsors-only zone at London Olympic zone irks some
Only sponsoring companies may advertise within 1 kilometer of London’s Olympic Park. Strict policing of the restriction is angering some local firms.
No surprise Team USA uniform was made in China
U.S. clothing makers may not beat China on price, but can on technological innovation.
Mobile technology big at the London Olympics
Mike Hewitt/Getty Images
The Olympic Games get under way tomorrow. There's a big technology and social media push this year.
Does hosting the Olympics ever pay off?
Olympic host cities get a huge windfall of tax revenues and tourist dollars, right? Freakonomics looks at the effect the games really have on a host city.
The money behind drug testing for Olympians
Jeff J Mitchell/Getty Images
This year's games marks the first time a private company — GlaxoSmithKline — is aiding in the fight against athletic doping in the Olympics.
Rain or shine: Betting on the Olympics
Peter Macdiarmid/Getty Images
The Olympics get underway later this week but the games have already started. People are betting on all things Olympic from the usual bets, like who will win certain events to less usual bets.
Runner Nick Symmonds on the business of being an Olympian
Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.
Presidential campaigns see Olympics as fertile ground for ads
But is there a risk negative ads will turn off viewers?

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Olympics 2012