The U.S. Olympic Committee has invited 35 mayors to bid for the 2024 Olympics, but the cost of just applying is more than most cities want to spend.

Olympic athletes helped increase sales of colorful therapeutic tape.

London Olympics go smoothly despite trademark British glumness heading into them.

Looks like NBC will sell enough ads to break even on the London summer games, which cost $1.3 billion. Its Olympic-sized audience is also a great place to tout NBC programming.

China's government sees winning gold medals as a key affirmation of the country's worth. Athletes who don't come first can get a frosty reception.

The network said today it's on track to break even on its Olympics coverage. NBC had expected to take a loss.

Mitt and Ann Romney are bringing new attention to the elite sport and sport of the elite — by co-owning an Olympic horse.

We're now several days into the 2012 Olympic games, and one controversy has emerged above others: Not a doping scandal, not a fight between two opposing nations' teams. It's the coverage of the games itself.

If you’ve so far missed the furor, NBC last night played right into its critics’ hands by airing this Today Show promo in primetime, just moments before it finally allowed viewers to see the race it celebrate.