This is the first time Nike has gone "lifetime" with any of its stars

LeBron keeps making buckets — of cash.

Nike just inked a deal with an Austin non-profit to help spread its message.

The athletic company is taking its look to the street.

Nike will pay the University of Michigan $169 million to be its athletic brand.

The Nike founder will step down, passing on a company at the top of its global game.

The street vs. Wall Street on Nike

Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.