Ben Chehebar is trying to challenge industry giants like Nike and Adidas with his soccer brand Eleven. But bringing a design to life has been full of trial and error.

While a familiar face in the corner office can bring stability, there are other considerations.

Newer brands are eroding the brand’s cool value.

While the industry used to be all about the look — think Air Jordans — now it’s about the technology.

Nike reported disappointing earnings, weakening the outlook for clothing sales — which have a lot to do with the year-end shopping season.

The Olympic gold medalist’s move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.

The athletic wear manufacturer is reportedly cutting off some brick-and-mortar and online retailers.

According to a recent Harris poll, Nike’s reputation with the general public has strengthened over the past two years.

Brands have long embraced the symbols of counterculture. Now, they’re embracing an underlying cause.

Parents would pay a monthly fee starting at $20 for four pairs of shoes, but how many do kids really need?