J.C. Penney had another tough quarter. Sales were down 28 percent — more than half a billion dollars.

The designer Martha Stewart gave Macy's exclusive rights to her product line and then partnered with JC Penney for a Martha Stewart boutique. Now Macy's is suing.

A year ago, retailer J.C. Penney announced a new strategy to cut so-called "everyday" prices by about 40 percent, while reducing the number of sales a month. The company has had to walk back those plans as shoppers remained addicted to sales.

Brick and mortar retailers like Best Buy, Target, and JC Penney, have an idea to compete with online rivals like Amazon. They are going to match their prices during the holiday shopping season.

JCPenney's sales were down 22 percent last quarter — blamed in large part on the company's new pricing strategy. What's next for the retailer?

JCPenney is reporting big losses today. Sales were down almost 22 percent last quarter. That's the second straight quarter of steep declines.

It's a familiar story — a small town rallies to protest a national retail outlet. This isn't that story.

JCPenney unveiled a new pricing strategy in January that largely scrapped sales. One bad quarter later, discounts are creeping back in.

JC Penney stock is currency down percent after the company reported that customer traffic is down, sales are down, and the quarterly loss was bigger than expected. The company had hired Ron Johnson, the man behind Apple Stores, to make JC Penney more fashionable.

JC Penney CEO Ron Johnson, formerly of Target and Apple, explains how he hopes to move the company forward — in part by looking back to the heyday of department stores.