Film trailers form the backbone of the movie marketing machine. And some book publishers are starting to test the idea out on their upcoming titles. Ashley Milne-Tyte reports.

To help bring environmentally-sensitive items to the mainstream market, one entrepreneur in Austin, Texas recently launched a monthly event called the Sustainable Shopper's Ball. Alex Cohen has the story.

Organic dairy farming is attracting newcomers and winning converts among traditional dairy farmers. Steve Tripoli has the story.

Inc.com today announced that 9-year-old Siena Jeakle of Seattle won its Best Lemonade Stand in America contest. They may not have won, but four New Jersey brothers think they've got the right stuff. Alex Goldmark has the story.

Americans are in a league of their own when it comes to starting innovative businesses. That's the word today from Global Entrepreneurship Monitor, but the report isn't entirely rosy for the US. Steve Tripoli has the story.

A new website hopes to do for prescription drugs what eBay did for auctions. Helen Palmer reports.

The health of Cuban leader Fidel Castro remains a state secret, but the partying has already begun in Miami. Entrepreneurs there are trying to figure out if they'll have a role after the leader is out of power. Dan Grech reports.

As consumers turn to more fuel-efficient cars, the work of Carmelo Scuderi comes closer to reality. The widely-respected engineer and entrepreneur isn't a big auto name yet — but that might change if his final big idea passes the test. Steve Tripoli has the story.

There's a lot of bunk in business. You say something that sounds business-y often enough and it starts to stick. Sean Cole has a case in point.

There's been increasing concern about fish and mercury levels lately, and now there's a company that hopes to reel in profits with a new method of testing fish for mercury. Rachel Dornhelm reports.