“We think about our marketing team more like ‘Saturday Night Live,’” says Mike Cessario, the beverage startup’s co-founder and CEO.

Between surprise hits and the push and pull of streaming, Stephanie Silverman says theaters still have lessons to learn.

Streaming platforms are experimenting with different subscription models, advertising strategies and even partnerships with competitors.

Audiences have not returned to pre-pandemic numbers, while inflation and supply chains have raised the price of productions. 

Apple TV+ invests in a small number of high-end original productions, consistent with the tech giant’s premium product line.

The show is returning to a radically different environment, economically and culturally.

Currently 12 shows are open in New York’s prime theater district. By year-end, there should be 38.

Streaming networks want pro wrestling’s fervent, loyal audience, even if it’s not as big as it was in the 1990s, the sport’s heyday.

Netflix said in its earnings report last week that “Lupin” is set to rack up 70 million views in its first month, a new record.

The first episode of “Star Trek” aired 54 years ago today. What does TV show longevity look like in the era of streaming services?