Feb 18, 2020
U.S. basketball plays to score and win in Mexico
The NBA just opened its first official store in Mexico. It’s also starting a major partnership in Mexico City.
Mexico City Arena hosts NBA Games.
Rodrigo Cervantes
What do the NBA, NFL and Major League Baseball have in common? The answer is that they are all betting on Mexico. The country has become increasingly attractive to major American sports leagues that see it as a lucrative market. That includes the NBA, which is working to expand its presence, increase its fanbase and build strong alliances in Mexico.