The increasing popularity of the sport means more people buying running gear. The greater social component makes people want to look good, too.

Experts say the lag in betting on women’s sports is a missed opportunity.

The San Francisco Giants are selling a 10% ownership stake to private equity firm Sixth Street.

A Seattle tech company has created the first tactile sports broadcast, transforming gameplay into trackable vibrations for visually impaired fans.

The league’s labor agreement has put a lot of red tape around how much players can get paid, leading to a tangled net of trades.

Ben Chehebar is trying to challenge industry giants like Nike and Adidas with his soccer brand Eleven. But bringing a design to life has been full of trial and error.

“Growth, as they say, eats cash,” said Christine Herron, co-founder of Achieve Sports in Aurora, Colorado.

Fans are choosing to entertain at home rather than going out to watch the game.

These smaller, cheaper streaming packages often focus on sports or news, and are meant to appeal to consumers tired of bloated, expensive cable subscriptions.

Revenue and attendance have rebounded from the COVID downturn, boosted by diversity and inclusion efforts that drew a broader fan base.