NBC — the games’ U.S. broadcast partner — reported that Paralympic ad sales are up 60% over the Tokyo games in 2021.
Paralympians recently started receiving as much as Olympians for each gold, silver and bronze. That extra amount helps these athletes, who have to pay a lot of money for training and equipment.
And how to talk about disabled athletes’ accomplishments without being condescending.
These athletes can find work coaching others, doing corporate events and getting gigs in the entertainment industry.
And, the Snoop Dogg effect.
U.S. rugby star Ariana Ramsey received medical services at no charge, then lamented the expenses faced by Americans back home.
Some countries are able to convert the Olympic Village into residential housing, but the price is out of reach for many.
It all started in the Bronx in the 1970s. Now, breaking has made it to the biggest stage in sports.
From the BBC World Service: Some athletes are turning to social media to market themselves while others are riding moments of virality. .
Here’s what winning gold is worth for U.S. athletes — and who’s paying.