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Aug 9, 2024

A good performance on social media can secure Olympic riches

From the BBC World Service: Some athletes are turning to social media to market themselves while others are riding moments of virality. .

A good performance on social media can secure Olympic riches — Getty Images

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Segments From This Episode

Breaking — also known as breakdancing — is making its Olympics debut
by Matt Lines
Cameron Spencer/Getty Images
It all started in the Bronx in the 1970s. Now, breaking has made it to the biggest stage in sports.

The Team

David Brancaccio Host
Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
John Bruington Media Producer
Jesson Duller Media Producer
Brian Allison Technical Director
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC
Lis Mahy Producer, BBC