Television ratings are up for the 2012 Olympics, even with so-called spoilers all over the Internet. Blogger and author Jeff Jarvis talks about NBC's failures to keep up with the Twittersphere.

Mitt and Ann Romney are bringing new attention to the elite sport and sport of the elite — by co-owning an Olympic horse.

We're now several days into the 2012 Olympic games, and one controversy has emerged above others: Not a doping scandal, not a fight between two opposing nations' teams. It's the coverage of the games itself.

If you’ve so far missed the furor, NBC last night played right into its critics’ hands by airing this Today Show promo in primetime, just moments before it finally allowed viewers to see the race it celebrate.

Endorsements aren’t the only financial payoff for successful Olympic athletes. There’s a well-worn path from the podium to Wall Street jobs.

Clyde Drexler was part of the 1992 U.S.A. men's basketball Olympic team, dubbed the "Dream Team." He talks about how the atmosphere then differs from this year's.

'Brand police' on the look out for ads near Olympic Park that aren't official sponsors.

Only sponsoring companies may advertise within 1 kilometer of London’s Olympic Park. Strict policing of the restriction is angering some local firms.